Accessing the market

The horticulture programme aims to contribute to the upskilling and commercialisation of smallholder producers in the sector in Southern Africa. With the goal of improving local and regional market integration and coordination along the horticulture value chain, partnerships with supermarket chains in the region have been initiated and strengthened with a focus on how best to reach smallholder producers at their level and need, to ensure inclusivity in the value chain.

Our approach is the organisation of smallholders in clusters, improving economies of scale, smart agricultural practices and to strengthen market access. Introduction of digital tools in the coming years, not only aims to improve farm management and provide data required by producers for local standard certification but to also provide evidence-based data to test our business case and better inform the future strategy of the programme.