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FUNDRAISING CONSULTANT

25 July 2025

Solidaridad is looking for a fundraising consultant to provide a concise, evidence-based market scoping analysis to guide Solidaridad’s individual fundraising strategy in Germany

Scoping the market for individual fundraising in Germany

While we have a long legacy and supporter base in the Netherlands, we have a very young existence in Germany without any focus on individual giving. Hence, brand awareness in Germany is low. As Solidaridad Deutschland e.V. seeks to diversify its funding base, entering the German individual giving market has been identified as a key opportunity. This consultancy will support us in determining which target audiences offer the best entry points for individual fundraising in Germany.

Objective of the Assignment

The objective of this consultancy is to provide a concise, evidence-based market scoping analysis to guide Solidaridad’s individual fundraising strategy in Germany, with specific recommendations on:

  • Which audience segments are most relevant and promising to target
  • Key risks, opportunities, and practical considerations 

Scope of Work

The consultant will undertake a:

  1. Market & Competitor Analysis
    1. Map the current individual giving landscape in Germany
    2. Analyze giving behaviour by audience segments (age, interests, donation patterns)
    3. Identify and benchmark at least 5 comparable NGOs in Germany that operate in areas such as international agricultural supply chains, fair value distribution, and climate justice, supporting smallholder farmers and workers at the beginning of international supply chains like coffee, cocoa, fashion, and palm oil.
    4. Review their strategies, value propositions, and channel mix.
  1. Target Audience Scoping: identify 2-3 promising target audiences based on:
    1. Alignment with Solidaridad’s mission
    2. Giving capacity and habits
    3. Digital responsiveness
  2. Feasibility and recommendations for campaign rollout
    1. Recommend target group focus for a pilot campaign rollout
    2. Recommend next steps, including data needs, tools or partnerships

This assignment does not include the identification of a channel mix or campaign approach for the selected audience; however, these elements may be addressed in a subsequent assignment.

Deliverables (during a total of 4 weeks)

  • Inception Report: Workplan and initial framework – week 1
  • Interim findings on market + audience scoping – week 3
  • Final report (10-15 pages) – week 4

Timeline

Preferred Start Date: No later than 15 September 2025

Total Duration: 4 weeks (latest completion by 15 October 2025)

Consultant Profile

  • Proven experience and demonstrated track record in nonprofit fundraising strategy and/or market research in Germany
  • Strong knowledge of individual giving trends in Germany
  • Understanding of international agricultural supply chains
  • Ability to work independently and deliver actionable recommendations under time pressure
  • Fluency in German and English (required)

Budget & Payment Terms

  • Applicants should submit a budget proposal with a breakdown of days and fees.
  • Payments will be made in two installments:
      – 50% upon contract signature
      – 50% upon approval of final deliverable

Application Process

Please submit the following by email, in either German or English, to Julia Hugenschmidt (julia.hugenschmidt@solidaridadnetwork.org) and Karin Jensma (karin.jensma@solidaridadnetwork.org), with the subject ‘Fundraising Germany Scoping’, by Monday, 25 August 2025:

To be added:

  • CV and/or agency profile with references
  • Proposal (max 3 pages) including:
    • Approach and methodology
    • Workplan
    • Budget (in EUR, including VAT if applicable)
    • One or two short examples of similar work

Shortlisted candidates will be invited to present their proposal during an online meeting on September 1 or 2, 2025.

Contracting will be done with Solidaridad Deutschland e.V..

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