The future of sustainability for Asian tea sector

Solidaridad Director Nico Roozen was invited to speak about the future of tea sustainability during a unique moment that marked the beginning of a significant collaboration between India and China tea sectors. In his speech, he stressed the importance of rewarding a high-quality tea with appropriate prices.

Solidaridad Director Nico Roozen enjoys tea with Musdhalifah Machmud, the Deputy Minister of Food and Agriculture, Republic of Indonesia.

The United Planters Association of Southern India (UPASI) and China Tea Marketing Association (CTMA) signed the first Memorandum of Understanding for promoting sustainable tea production and consumption in that region during the India international Tea Convention held in September 2016. The aim of the agreement is to incrementally achieve relevant UN-mandated Sustainable Development Goals while building an inclusive, sustainable and resilient future for the tea industry.

Download the full transcript below to learn more about Roozen's thoughts on the evolution of tea sustainability in Asia.

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