The Brisas coffee brand, managed by PROEXO and focused on women’s participation in the coffee sector, secured the sale of two containers and an additional 100 bags during its participation in the international trade fairs World of Coffee and the Specialty Coffee Association (SCA) Expo, destined for demanding markets such as the United States and Canada.
These results mark an important step in PROEXO’s international commercial expansion, strengthening relationships with new strategic buyers and building trust among business partners. The achievement reflects coordinated work among women coffee farmers, technical staff and the commercial team, creating improved economic opportunities for coffee-growing families in western Honduras.
Participation in these international events has enabled PROEXO to build strong partnerships, expand its commercial reach and highlight the work of women coffee farmers, showcasing the quality, traceability and sustainability of their coffee.
These experiences also reinforce its commitment to sustainable development and inclusion within the coffee value chain, while creating opportunities to share good practices, understand international market trends and strengthen the presence of Honduran coffee in global markets.
During this process, Solidaridad participated as a strategic partner. This collaboration aligns with Solidaridad’s approach of supporting market access opportunities for small-scale farmers by facilitating participation in high-level international events and promoting a women-led brand in those spaces.
Direct interaction with buyers and key industry actors has been essential, allowing PROEXO to present the story, effort and dedication of coffee-farming families and strengthening its reputation as a regional reference for quality and social responsibility.
Looking ahead, PROEXO is preparing for the next harvest and adapting its processes to recent international regulations, including the European Union Deforestation Regulation (EUDR) and Human Rights and Environmental Due Diligence (HREDD) requirements, which demand greater traceability and sustainability throughout the supply chain.
“We have worked to adapt our processes and maintain the competitiveness of Honduran coffee in international markets,” said René Madrid, general manager of PROEXO.