Market Uptake

Part of creating sustainable supply chains is encouraging market uptake for goods that are produced sustainably. Whether in international or domestic markets, Solidaridad works with retailers, brands and traders to increase sourcing of sustainable products at a fair price. We also advocate for an increase in public procurement of sustainable products. Read the latest news and stories below.
Building cocoa farmers’ capacities strengthens family income Read featured story

Latest News

Introducing Jatayu: Rooted in Indonesia, targeting tea consumers worldwide

The Indonesian tea sector is undergoing a period of transition. At stake are the livelihoods of thousands of small farmers who struggle with the impacts of a changing climate, declining productivity and low prices. A new national brandmark, Jatayu, reintroduces Indonesian tea to the global market by championing authentic, sustainably-produced tea from small-scale farmers building better livelihoods. 

Our technical team presenting the EUDR pre-check, a Solidaridad solution to ensure traceability and legal compliance for coffee and palm oil bound for the European market.

EUDR Pre-check: Solidaridad’s solution for coffee and palm oil exporters in Honduras

For exporters working with coffee and palm oil suppliers in Honduras, the EU Deforestation Regulation (EUDR) presents an immediate challenge. Starting in 2025, access to the European market will require documented proof that these products meet stringent criteria. Solidaridad’s pre-check protocol designed specifically for Honduran needs and regulations offers a solution.

From measurement to action: Managing the Carbon footprint in agriculture

A recent training on the Cool Farm Platform has improved the Solidaridad Central America team’s capacity to help farmers and agribusinesses make data-driven decisions, while reducing emissions across agricultural supply chains. Team members are now able to use the platform to advocate for climate-smart strategies that ensure both environmental resilience and sustainable markets.

Malaysian palm oil producers Siti Haljiah Jamil, Ouzinani Ahmad (left) with Yasmin Nur Khadijah of Solidaridad Malaysia join other smallholders a learning session with Solidaridad’s Smallholder Support Programme (SSP)

Data, Land, and Livelihoods: Cargill and Solidaridad Global Partnership shows progress & learnings

Yasmin Nur Khadijah is known for her deep agricultural knowledge and spirited personality among the oil palm farmers she works with. As a Programme Associate for the Solidaridad-Cargill global partnership, Yasmin regularly travels to demonstration farms in the Selangor state of Malaysia to support farmers as they improve their practices and by extension their livelihoods. 

Procurement for Prosperity: The next step for sustainability in palm oil 

The 2025 Palm Oil Barometer promotes ‘Procurement for Prosperity’, a new approach to ensure that independent smallholders are able to farm sustainably, maintain livelihoods.

haresting fresh fruit bunches on an oil palm farm in Peru

United for innovation: Latin America’s palm oil sector & smallholders advance on sustainable production

In the heart of Thailand under Bangkok’s vibrant sky, leaders in the palm oil sector from across the globe gathered at RT2024, the annual conference on sustainable palm oil production. This cornerstone event provides a unique platform for diverse stakeholders from the palm oil sector around the world. Independent smallholders from Latin America were among the attendees sharing their progress, learning from global peers contributing to the future of the sector. Lesly Vera and Maria Goretti Esquivel, Palm Oil Programme Managers at Solidaridad in Peru and Colombia, shared the story of their progress during the event.

Two cups of solidarity: Solidaridad Germany campaigns to #RethinkCoffee

A cup of coffee is more than a morning ritual – it transforms lives. Two recent coffee campaigns by Solidaridad Germany have drawn attention to this, advocating for a more sustainable coffee sector. These campaigns are supported by the German Postcode Lottery. 

Tea time for change: Asia Tea Alliance seeks to expand markets, promote sustainability

The Asia Tea Alliance is reshaping the future of the tea sector. At its 2024 annual summit in India, the Alliance trained its focus on sustainable practices, innovative agriculture, and expansion into new markets. The Alliance aims to revitalize the global tea industry, and secure a prosperous future for tea producers and consumers alike.

Boosting profits: The case for value addition among Kenyan tea growers

Solidaridad’s Rachel Wanyoike examines how Kenyan tea farmers are poised for greater success with the government’s commitment to value addition. A new initiative is designed to increase incomes, create jobs, and enhance the global reputation of Kenyan tea. By embracing modern practices and tapping into the growing demand for specialty teas, farmers can significantly elevate their livelihoods.

Featured Producer Stories

Smallholder oil palm farmer and indigenous leader Bathiar Dollah

Looking to palm in Malaysia: Meet Smallholder Farmer Bathiar Dollah

Bahthiar Dollah is a local leader in the indigenous community of Kampung Orang Asli (KOA) Sungai Rambai, Carey Island in Malaysia. He is also a third-generation oil palm planter working to support his family and maintain the local environment. Bahthiar is among the 25 farmers in the Solidaridad Smallholder Support Programme, an initiative supported by Cargill.

Cassava farming boosts food security in Sierra Leone

Cassava is redefining food security in Sierra Leone. The Gbomuma Group in the Samie community has embraced cassava cultivation and worked to create a viable business through the tuber. With support, other farmers are boosting cassava yields and producing valuable products to build resilient livelihoods and strengthen the nation’s food future.

Finding strength in the collective: Organizing tea growers in India

The lush green fields of Tapan Mandal’s small tea farm in West Bengal, India, may paint a picture of prosperity, but his journey has not been an easy one. Under the RECLAIM Sustainability! programme, Solidaridad is supporting small tea growers, like Tapan, to organize themselves into collectives and strengthen existing collectives. 

Publications

SMALL TEA GROWERS’ ASSOCIATIONS IN ASSAM SEEK FAIR PRICES FOR FARMERS, SUBMIT KEY RECOMMENDATIONS TO GOVERNMENT

Joint CSDDD Position Paper on the European Commission’s Omnibus proposal

Cotton and Climate Paper

SUSTAINABLE TEA IN LATIN AMERICA – 10 YEARS SUPPORTING SMALLHOLDER FARMER PROSPERITY

Palm Oil Barometer 2022

Colombia further increases sustainable palm oil production in 2020 and is close to 100% certified exports

Programme evaluation report of Joint Forces to Tackle Child Labour: from Gold Mines to Electronics