Mind the Gap: Towards a More Sustainable Cotton Market

International clothing brands and retailers have a crucial role to play in securing the future of the market for more sustainable cotton, according to research carried out for Solidaridad, WWF and Pesticides Action Network UK (Pan UK).

Production of more sustainable cotton has never been higher, reaching 2,173,000 tonnes in 2014 or 8% of the total global supply. This is projected to rise to 13% in 2015. Richard Holland, Director of the WWF Market Transformation Initiative, said, "Buying more sustainable cotton has never been easier. Leading companies like IKEA and H&M are showing it’s possible to use 100% more sustainable cotton in their products within a couple of years."


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