Production of more sustainable cotton has never been higher, reaching 2,173,000 tonnes in 2014 or 8% of the total global supply. This is projected to rise to 13% in 2015. Richard Holland, Director of the WWF Market Transformation Initiative, said, "Buying more sustainable cotton has never been easier. Leading companies like IKEA and H&M are showing it’s possible to use 100% more sustainable cotton in their products within a couple of years."
