TEH nDESO CONNECTS: Finding New Opportunities with Indonesia’s Small-scale Tea Growers

Indonesia’s small-scale tea farmers face ongoing challenges due to climate change and competition. Fortunately, a recent initiative, Teh nDeso, is promoting sustainable practices and has helped small farmers to connect directly with consumers. The results have been impressive. With creative branding, QR codes with informative videos, and partnerships with local tea stalls and cafes, sales have risen from 5-10 tonnes to over 150 tonnes per year, and average incomes have increased by 15-25 percent.