Market Uptake

Part of creating sustainable supply chains is encouraging market uptake for goods that are produced sustainably. Whether in international or domestic markets, Solidaridad works with retailers, brands and traders to increase sourcing of sustainable products at a fair price. We also advocate for an increase in public procurement of sustainable products. Read the latest news and stories below.
Building cocoa farmers’ capacities strengthens family income Read featured story

Latest News

The Crucial Role of Supermarkets in Driving Transformational Change

Supermarkets sit at the heart of global food systems. As the link between producers and millions of consumers, they have the power and responsibility to drive meaningful change across supply chains. At Solidaridad, we believe that supermarkets can be key partners in transforming markets, improving the livelihoods of farmers and workers and ensuring that sustainable products become the norm, not the exception.

CERTIFIED, BUT UNSOLD: PALM OIL SMALLHOLDERS ISSUE URGENT CALL TO BUYERS AS SUSTAINABILITY EFFORTS FAIL TO DELIVER ENOUGH INCOME

During the 2025 Annual Conference of the Roundtable on Sustainable Palm Oil (RSPO), a serious issue emerges: tens of thousands of certified independent smallholders are being left behind by the very system designed to support them. Despite achieving RSPO certification—a process requiring significant investment and commitment to social and environmental standards—the market is failing to purchase their certified produce and reward their efforts to invest in sustainability. The lack of uptake of credits creates a financial challenge for small farmers and threatens the integrity of the sustainable palm oil movement.

We are working with all value chain actors to drive innovation, productivity and resilience in Honduras’s palm sector.

Diagnose and Take Action: the Honduran Palm Sector’s Roadmap for EUDR Compliance

The Honduran palm sector, a vital contributor to the country’s economy, is facing a significant challenge: requirements under the European Union’s Deforestation Regulation (EUDR). The regulation restricts access to the European market, unless farmers and suppliers demonstrate traceability, legality and deforestation-free production. Solidaridad is working with a local federation in the palm oil sector to rectify gaps to full compliance.

Fashion industry failing on certified cotton, increasingly dependent on synthetic materials, reveals 2025 Cotton Rankings 

The fashion industry is undermining the potential of sustainable cotton for farmers and the environment by relying on uncertified cotton and synthetic fibres, finds a new report published today by Solidaridad and Good On You. The 2025 Cotton Rankings, covering the cotton sourcing of the top 100 fashion brands, also reveals that the fashion industry still lacks transparency on their purchasing practices.

Introducing Jatayu: Rooted in Indonesia, targeting tea consumers worldwide

The Indonesian tea sector is undergoing a period of transition. At stake are the livelihoods of thousands of small farmers who struggle with the impacts of a changing climate, declining productivity and low prices. A new national brandmark, Jatayu, reintroduces Indonesian tea to the global market by championing authentic, sustainably-produced tea from small-scale farmers building better livelihoods. 

Our technical team presenting the EUDR pre-check, a Solidaridad solution to ensure traceability and legal compliance for coffee and palm oil bound for the European market.

EUDR Pre-check: Solidaridad’s solution for coffee and palm oil exporters in Honduras

For exporters working with coffee and palm oil suppliers in Honduras, the EU Deforestation Regulation (EUDR) presents an immediate challenge. Starting in 2025, access to the European market will require documented proof that these products meet stringent criteria. Solidaridad’s pre-check protocol designed specifically for Honduran needs and regulations offers a solution.

From measurement to action: Managing the Carbon footprint in agriculture

A recent training on the Cool Farm Platform has improved the Solidaridad Central America team’s capacity to help farmers and agribusinesses make data-driven decisions, while reducing emissions across agricultural supply chains. Team members are now able to use the platform to advocate for climate-smart strategies that ensure both environmental resilience and sustainable markets.

Malaysian palm oil producers Siti Haljiah Jamil, Ouzinani Ahmad (left) with Yasmin Nur Khadijah of Solidaridad Malaysia join other smallholders a learning session with Solidaridad’s Smallholder Support Programme (SSP)

Data, Land, and Livelihoods: Cargill and Solidaridad Global Partnership shows progress & learnings

Yasmin Nur Khadijah is known for her deep agricultural knowledge and spirited personality among the oil palm farmers she works with. As a Programme Associate for the Solidaridad-Cargill global partnership, Yasmin regularly travels to demonstration farms in the Selangor state of Malaysia to support farmers as they improve their practices and by extension their livelihoods. 

Procurement for Prosperity: The next step for sustainability in palm oil 

The 2025 Palm Oil Barometer promotes ‘Procurement for Prosperity’, a new approach to ensure that independent smallholders are able to farm sustainably, maintain livelihoods.

Featured Producer Stories

Rahinatu Lawal and her co-wife

A Farmer’s Fight Against Food Waste

For years, Rahinatu Lawal watched as heaps of fresh tomatoes harvested in her community went to waste due to inadequate storage facilities and a lack of processing options. Determined to tackle the problem, she began processing and preserving unsold tomatoes instead of letting them rot. She credits the Farmers Field and Business School under the Acting Now project in Nigeria for equipping her with the skills to do so. 

Smallholder oil palm farmer and indigenous leader Bathiar Dollah

Looking to palm in Malaysia: Meet Smallholder Farmer Bathiar Dollah

Bahthiar Dollah is a local leader in the indigenous community of Kampung Orang Asli (KOA) Sungai Rambai, Carey Island in Malaysia. He is also a third-generation oil palm planter working to support his family and maintain the local environment. Bahthiar is among the 25 farmers in the Solidaridad Smallholder Support Programme, an initiative supported by Cargill.

Cassava farming boosts food security in Sierra Leone

Cassava is redefining food security in Sierra Leone. The Gbomuma Group in the Samie community has embraced cassava cultivation and worked to create a viable business through the tuber. With support, other farmers are boosting cassava yields and producing valuable products to build resilient livelihoods and strengthen the nation’s food future.

Publications

SMALL TEA GROWERS’ ASSOCIATIONS IN ASSAM SEEK FAIR PRICES FOR FARMERS, SUBMIT KEY RECOMMENDATIONS TO GOVERNMENT

Joint CSDDD Position Paper on the European Commission’s Omnibus proposal

Cotton and Climate Paper

SUSTAINABLE TEA IN LATIN AMERICA – 10 YEARS SUPPORTING SMALLHOLDER FARMER PROSPERITY

Palm Oil Barometer 2022

Colombia further increases sustainable palm oil production in 2020 and is close to 100% certified exports

Programme evaluation report of Joint Forces to Tackle Child Labour: from Gold Mines to Electronics